Who We Are

Ugly is a mindset. Our brand’s goal is to change people’s minds. Redefining the word ‘ugly’. Reclaiming it for our own. Our brand seeks to level the playing field. Bridging humans across cultures, backgrounds, and all other walks of life. If everyone is ‘ugly’, then everyone is beautiful.

The owl is a rulebreaker. He walks to the beat of his own drum. He represents people like me and you. Flawed beings who’ve chosen to accept their path. The owl finds his power in difference. We do the same. Empowering the flawed.